Marketing and Patient Engagement Seminar

Marketing and Patient Engagement Seminar

Treat Your Patients Like Family. Treat Your Practice Like A Business.

Physician Owners – Administrators – Practice Managers – Front Office Staff

Join Us

Get more patients through the door,
and keep them coming back.

We teach a holistic approach to marketing and patient engagement, creating a robust sales cycle that works. Learn how to effectively market your practice through digital advertising and social media for increased patient volume. Then gain the tools to train your staff right; giving them the customer service knowledge they need to keep patients happy and engaged.

Digital Marketing

Email Marketing

Mobile Marketing

Search Engine Optimization


PPC Advertising

  • Google AdWords, Yahoo, & Bing
  • Search vs. Display Ads
  • Geo-Targeting
  • Geo-Fencing

Website Design

  • UX Design
  • Mobile Optimization

Social Media

  • Reputation Management
  • Content Creation and Management
  • Video Content
  • Platform Engagement
  • Marketing & Ads

Patient Engagement

Customer Service Training

  • Staff Scripting and Phone Etiquette
  • Customer Service Recovery

Patient Retention Techniques

Patient Engagement & Appointment Tools

  • Patient Satisfaction Tools
  • Sales Cycle Training

Message from Catherine Erikson, CEO

Catherine Erikson

I know how overwhelming marketing can be, especially for busy medical professionals. I’ve seen many physicians and practices either choose to not market, or hand it off to companies who don’t have their best interests in mind. Working for a large medical marketing firm, I was tired of seeing practices pay huge fees for ineffective, cut-and- paste marketing. So I made a change.

I started HealthCare Marketing Group to help small and mid-size practices grow and thrive. We take pride in being small, mighty, and honest. Every website, ad, message is created specifically for your practice. We build a marketing plan around you, never selling anything that won’t work or you don’t need. Most importantly we help you learn and become more confident in making marketing decisions for yourself.

Over the years, many of my clients have become my friends, and I think that speaks volumes about our business.

I look forward to seeing you there,


Reserve Your Seat Now