09 Sep How to Use YouTube for Medical Marketing
Many medical offices have ventured into using YouTube for medical marketing in the past few years, and with good reason — it’s an innovative way to engage with your community and showcase some of the services your medical office might offer. But how do you get started? What’s the best way to use YouTube? And — most important of all — what do you post?
Getting started With Youtube Medical Marketing
YouTube has exploded into a massive, worldwide phenomenon used by countless individuals for myriad purposes. You shouldn’t expect to reach every single user, and don’t stress about social media trends — they’re constantly changing, and there’s no guessing what will go viral and what will become the next big Ice Bucket Challenge. The most important thing to keep in mind with YouTube for medical marketing is this: publish what matters to your practice.
To get started, create a free account using your medical practice’s name, and take some time to really supplement your “About” page — include your office’s location, contact email, mission statement, and a general summary of what you offer. YouTube for medical marketing relies on providing a very quick “hook” for viewers — that is, a reason for them to stay with a page or video within the first few seconds of viewing it. If you are upfront about your office, services, and include your practice’s logo as your channel picture, you’ll be able to capture the attention of viewers looking for material related to medical professionals.
What Types of Videos to Post for Medical Marketing
Many individuals, companies, and organizations on YouTube use something called a “social media plan” or calendar — this is a great way to work with your team to figure out what types of videos you want to start with, what material you want to tackle, and the timeframe within you want to publish. You should endeavor to be as consistent as your practice can be; YouTube for medical marketing relies on quality, not quantity, so don’t feel like you have to publish as many rushed videos as you can. Instead, take your time creating a really solid video that you feel will matter to viewers, and follow something like a once-a-month publishing schedule.
And here are some starting points for YouTube for medical marketing:
- Spotlights on your medical staff
- Explanations of commonly asked questions or procedures
- Healthy living tips and demonstrations
- Patient spotlights
- Tours of the facility