When a consumer, AKA potential new patient, is looking for a physician, they are quite likely to do an online search. And what’s almost always within reach—their smartphone. It’s estimated that over three billion searches are conducted on Google each day, and almost half of...
When it comes to healthcare social media, maintaining active social media profiles is only half the battle. After all, the gold standard in social media marketing is the ability for your content to appeal to users organically — that is, without you having to pay...
The Mayo Clinic is a prime example of medical social media done really, really well. Their Youtube channel is regularly updated with informative and entertaining videos; their Facebook pages are packed with upcoming events, research, and healthy living tips; their different social media pages are...
When it comes to medical practice marketing, your brand is the first thing people think about when they hear your practice's name. What do you want people to remember — a clean, clear logo that represents the identity of your healthcare services, or nothing at...