Here's an important statistic in social media for healthcare: Based on the Pew Research Center's most recent social media update, LinkedIn has seen significant increases over the past year in user engagement and its number of adult users. The share of users with college educations...
Think of the Pew Research Center as a major aggregator of significant data, important studies, and beautifully clear charts related to Internet usage. In regards to healthcare social media, the center's latest findings are significant because they detail where we need to focus our marketing...
Here's an important statistic in social media for healthcare: Based on the Pew Research Center's most recent social media update, LinkedIn has seen significant increases over the past year in user engagement and its number of adult users. The share of users with college educations...
When it comes to healthcare social media, maintaining active social media profiles is only half the battle. After all, the gold standard in social media marketing is the ability for your content to appeal to users organically — that is, without you having to pay...
We know this to be true: Healthcare social media is a vital part of a healthy marketing plan. Why? Well, new patients are no longer passively walking through the doors of whatever healthcare provider is closest to their homes; rather, they're doing research, checking Yelp,...
Social media and healthcare once may have existed within separate spheres, but in today's technological era, that is no longer the case. When patients encounter a health malady — whether it's a sore throat, usual ache or pain, or a persistent headache, the first place...
When it comes to social media healthcare, visibility matters. With this in mind, if your social media plan doesn't already include Google Plus, it's time to seriously consider joining. Not only will Google Plus provide you with the potential for additional page views, but also...
The Mayo Clinic is a prime example of medical social media done really, really well. Their Youtube channel is regularly updated with informative and entertaining videos; their Facebook pages are packed with upcoming events, research, and healthy living tips; their different social media pages are...
Healthcare social media, as with any online presence, relies on one thing to be truly successful: user engagement. Even if your social media accounts feature plenty of photos, your brand's logo, and tons of posts, it's all for naught if users aren't viewing your content...
Facebook, Twitter, Pinterest, and Youtube aren't just for catching up with friends and family — in fact, they're prime places for medical social media, and avenues you should be pursuing. Of course, it's one thing to say, "I'm on Twitter!" and a completing different thing...