Medical tourism is a phenomenon which describes patients who travel to foreign countries to acquire high quality medical services at huge discounts. These days, an effective online marketing strategy has become vital for the medical tourism sector. Discussions about healthcare treatments and personal health is...
2015 is about to end and now it is time to prepare the marketing strategies for the next year. Developing a successful marketing plan can be a long and delicate process. The way consumers buy is changing every day and medical practices are not exempt...
Did You Know: 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility? Reputation is everything. In this day of the 24-hour news cycle and the unconstrained proliferation of social media, it is vitally important for organizations to...
Many people have a kind of aversion to going to the doctor. It is a legitimate condition, colloquially recognized as White Coat Syndrome, and causes anxiety, spikes in blood pressure and general uneasiness. The current environment in the medical provider market is extremely competitive, so individual...
At some point, every employer comes to the realization that dealing with negative employee behavior is a part of owning and operating a successful practice. From the smaller things like chronic lateness to the larger issues like theft of company property, the minute an employee...
According to the most recent census report, "since 1970, women have grown from 9.7 percent of physicians to 32.4 percent." Female Doctors Practice Social Media Every year, more women are successfully navigating the medical field to carve out exciting practices in all fields of medicine. Although women...
If you’ve been following this blog for any length of time, you know we’re big proponents of setting yourself up with social media accounts and keeping them active. As a busy healthcare professional, we know that your time is limited, so you don’t want to...
[caption id="attachment_4792" align="alignright" width="300"] You have lots of options when it comes to social media.[/caption] We’ve already gone over some of the giants when it comes to social media marketing. You know the difference between microblogging on Twitter and posting on Facebook, and how to best...
[caption id="attachment_4784" align="alignright" width="300"] Are you clear on the different social media sites?[/caption] Last week, we talked a bit about social media marketing in your medical practice, particularly when it comes to Facebook and Twitter, two very popular social media sites. You can click here to...
[caption id="attachment_4781" align="alignright" width="300"] How's your mobile marketing strategy?[/caption] If you are rebranding your medical practice or just looking for ways to step up your game when it comes to your marketing strategy, you’ve undoubtedly heard a lot about mobile marketing. For those who are unsure...