Medical tourism is a phenomenon which describes patients who travel to foreign countries to acquire high quality medical services at huge discounts. These days, an effective online marketing strategy has become vital for the medical tourism sector. Discussions about healthcare treatments and personal health is...
2015 is about to end and now it is time to prepare the marketing strategies for the next year. Developing a successful marketing plan can be a long and delicate process. The way consumers buy is changing every day and medical practices are not exempt...
Did You Know: 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility? Reputation is everything. In this day of the 24-hour news cycle and the unconstrained proliferation of social media, it is vitally important for organizations to...
Many people have a kind of aversion to going to the doctor. It is a legitimate condition, colloquially recognized as White Coat Syndrome, and causes anxiety, spikes in blood pressure and general uneasiness. The current environment in the medical provider market is extremely competitive, so individual...
As a physician, you are used to evaluating all of the nuances of various test results as a way to understand what is happening in your patient’s body. When it comes to marketing, some companies are doing the same thing, with the end goal being...
As digital marketers, HealthCare Marketing Group is very attuned to the trends in technology. As a physician, you’re very attuned to the trends in your specialty and in medicine as a whole. In the 21st century, of course, technology and medicine intersect in ways that...
You’re writing blog entries regularly, but are your patients and potential patients taking notice? Who is reading what you’re writing? While one goal of crafting content is to attract the attention of search engines, it’s nice to attract human readers, too. Are you wondering how...
[caption id="attachment_4796" align="alignright" width="300"] How's your healthcare marketing strategy?[/caption] As a doctor, surgeon or specialist, you’re excellent at what you do. When it comes to healthcare marketing in the 21st century, however, being great is not necessarily enough. In days past, patients were generally looking for...
The best practice builders begin and end with the experience your users have when they encounter your brand. This means that your marketing approaches should be focused, relevant, and — stay with us, here — personal. You may have heard of the term person-to-person marketing...
Medical marketing should never rely on flashy images and empty content to bring patients through your doors; modern audiences require meaningful information that appeals to their needs, generates conversations, and gives them a reason to consider your practice over others. One of the best ways...