Medical tourism is a phenomenon which describes patients who travel to foreign countries to acquire high quality medical services at huge discounts. These days, an effective online marketing strategy has become vital for the medical tourism sector. Discussions about healthcare treatments and personal health is...
2015 is about to end and now it is time to prepare the marketing strategies for the next year. Developing a successful marketing plan can be a long and delicate process. The way consumers buy is changing every day and medical practices are not exempt...
Did You Know: 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility? Reputation is everything. In this day of the 24-hour news cycle and the unconstrained proliferation of social media, it is vitally important for organizations to...
Many people have a kind of aversion to going to the doctor. It is a legitimate condition, colloquially recognized as White Coat Syndrome, and causes anxiety, spikes in blood pressure and general uneasiness. The current environment in the medical provider market is extremely competitive, so individual...
At some point, every employer comes to the realization that dealing with negative employee behavior is a part of owning and operating a successful practice. From the smaller things like chronic lateness to the larger issues like theft of company property, the minute an employee...
According to the most recent census report, "since 1970, women have grown from 9.7 percent of physicians to 32.4 percent." Female Doctors Practice Social Media Every year, more women are successfully navigating the medical field to carve out exciting practices in all fields of medicine. Although women...
As a physician, you are used to evaluating all of the nuances of various test results as a way to understand what is happening in your patient’s body. When it comes to marketing, some companies are doing the same thing, with the end goal being...
As you work on your medical website, your main goal should be to get people (usually prospective or current patients) to stick around and read it. You want to establish yourself as an expert in your field, and you need your potential patients to trust...
[caption id="attachment_4810" align="alignright" width="300"] Face-to-face interaction is just as important as digital marketing.[/caption] As a doctor, you work with patients every day. To suggest that you don’t would be silly; most doctors aren’t giving out diagnoses or performing surgical procedures via the Internet. When it comes to...
[caption id="attachment_4806" align="alignright" width="300"] Healthcare marketing trends in 2015 and beyond.[/caption] When it comes to healthcare marketing, nothing stays the same for long. Because technology is constantly changing, medical marketers have to be vigilant of the trends that impact their strategies. Here are a few changes...