As a physician, you are used to evaluating all of the nuances of various test results as a way to understand what is happening in your patient’s body. When it comes to marketing, some companies are doing the same thing, with the end goal being...
While your company website is an absolutely critical component of your marketing strategy, referrals from existing patients can be one of the most effective means of attracting new patients. Word-of-Mouth Advertising: Unpaid Promotion by a Current Patient Social media is everywhere: Facebook, Twitter, Instagram. However, many marketing...
It might feel overwhelming to know that there are, essentially, 11 and a half blank months ahead of us. But when it comes to healthcare advertising, now is prime time to begin planning new ways to really elevate your practice building approach to the next...
Medical advertising presents a unique, multifaceted challenge. First, it needs to increase revenue while attracting new and different patients. Second, it needs to address the varied nature and services of your medical practice, while also representing your brand as a whole. And thirdly — maybe...