09 Oct Top 3 Medical Digital Marketing Strategies
Medical digital marketing strategies require planning, tracking, and innovation, which might seem easier said than done. But when you consider a few basic factors — like what your practice offers, how it’s different from the competition, and what your patients want — you suddenly have a foundation to market your medical practice online. Read on to view our top 3 medical digital marketing strategies.
- Make your website user-friendly. If your medical practice doesn’t have a website, stop right now and build one on WordPress using one of their easy-to-use templates. If you do have a website, great! Take a moment to put yourself in a prospective patient’s shoes. Does your homepage provide a good, basic summation of what your practice offers? Is it aesthetically pleasing and easy to navigate? Can you easily locate your practice’s “Contact” page and address? If your website does not meet any of these basic requirements for a user-friendly experience, it’s time to reevaluate your approach online. Successful medical digital marketing strategies begin with giving people the resources they need, and showing search engines that your website meets the needs of visiting users. Work with your staff to identify key places that need fixing throughout your practice’s website, and get to work!
- Get on social media. You don’t need to create an account for everything — but you should, at the very least, make sure your practice is on Facebook. Social media is an important part of medical digital marketing strategies because it serves two purposes: It gives patients a chance to directly interact with your practice in a new way, and it places your medical office’s information in a familiar online setting. Many practices post diet tips, current medical research, links to recent blogs, and photos of medical staff in the community on their social media pages, which serve as a way to show current and prospective patients the personality of your medical office. This sets you apart from your competitors, and gives patients a chance to interact and connect with your office and staff on a deeper level. This is a good thing — but can only be achieved once you get online and update weekly at the bare minimum.
- Work with Search Engine Optimization (SEO). SEO is the hallmark of medical digital marketing strategies, and is the place where working with a marketing professional would give you a huge advantage. Search engines like Google and Bing use algorithms to provide search results when someone enters a query. You can optimize your website to target certain keywords and phrases, which catches the attention of search engines and ranks you higher than you might be ranking right now.
However, SEO — and all other medical digital marketing strategies — only work if they have a plan. If you’re not sure where to start or how to maintain your digital marketing efforts, contact the professionals at HealthCare Marketing Group™ today at 800-258-0702. We’ll figure out a plan that works for you!