Have you ever wondered why almost all websites these days have a blog section? The eagerness of an avid traveler posting pictures and his travel tales or that of the urban gardener flaunting his green thumb successes on their respective blogs is understandable. But what could doctors and medical practices have on their minds that they need to speak out so frequently on their blogs? And don’t they have better forumsto express their views—press releases or maybe their brochures? They blog! Quite frequently too, almost weekly. The importance of weekly blogging can be gauged from this and health care service providers, it seems, have taken note too. Have you?
At the HealthCare Marketing Group, we believe that the importance of weekly blogging stems from the fact that it provides a common forum where health care service providers and their target audience can interact with one another. Time and again, we have hit the nail right on the head with our insightful blogging services, where the informative and engaging posts have stirred readers and triggered conversations. These two-way dialogs have then gone to forge lasting relationships, the mainstay of a profession where mutual trust and confidence reap richer dividends than the most persuasive ad copy. We realize the importance of weekly blogging, so we keep the posts coming. This benefits you in two ways.
When your audience knows that you always have an interesting story to tell, an exciting piece of news to share, or a helpful tip or two to dish out, they keep coming back to your site and soon, search engines begin to take notice of your site. Then there’s the other importance of weekly blogging to consider as well. We know that search engines love fresh content; so we make sure that your blog site is kept updated with weekly posts. Frequent visits, massive footfalls, and novelty—the search engines simply cannot let your site out of their sight!
Our SEO experts are always commenting on the importance of weekly blogging. They brandish these blogs to obtain links from other relevant blogs with trackbacks and comments. This in turn, translates into increased visibility for your blog.
Call the HealthCare Marketing Group now at 800.258.0702 and let us help your medical website gain visibility with weekly blogging!