Both human visitors and search-engine robots find well-designed, easily navigated, information-filled Websites that are free of broken links, poorly functioning effects, and illegal code fragments a joy to visit. Properly developed sites like that typically have superior Web-surfer-to-registered-patient conversion ratios and excellent search-engine rankings.
Unfortunately, not all websites are created equal. Website-building technologies are complex. Mistakes and omissions, particularly in critical “invisible” parts of the site like code fragments and meta tags, are common.
The HealthCare Marketing Group’s in-depth analysis of your site’s HTML, CSS, PHP and other coding, accessibility features, meta content, and dozens of other elements will uncover any structural problems negatively impacting the site and suggest definite, pro-active solutions.
Some of the key factors our site-analysis experts consider are:
• Broken links
• HTML validation
• Load-time analysis
• Meta tag optimization
• Image optimization
• Keyword analysis
• Site popularity
• Search-engine inclusion
In addition to helping you repair, streamline, and optimize your site, a thorough analysis provides insight into your online presence and can be used to help guide your other online marketing efforts.
The HealthCare Marketing Group provides dynamic online health care marketingsolutions to physicians, dentists, and other medical providers from coast to coast. To learn more call 800-258-0702, or take our FREE Marketing Assessment.