The Virtual Marketing Office
All health care practices, regardless of size or specialty, need a full-service medical marketing, public relations, and practice-consultancy team on their side. Unfortunately, not every practitioner could afford one — until today. Until The HealthCare Marketing Group’s Virtual Marketing Office completely changed the equation.
The Virtual Marketing Office gives you a personal retinue of expert advisors devoted to your Website’s search engine optimization (SEO), content generation, online reputation management, social networking, and practice management. Rather than delegating these jobs to several already stressed in-office personnel who may or may not be familiar with concepts such as media relations, World Wide Web Consortium (WC3) compatibility, search-engine guidelines, Javascript and CSS optimization, or bringing in (at considerable expense) additional staff just to handle these marketing tasks, the Virtual Marketing Office is your complete, affordable solution.
Backed by years of healthcare industry experience, our expert in-house Virtual Marketing Office teams provide:
Full Search Engine Optimization (SEO) Discovery Analysis
• Key word/phrase identification for your market
• Report on competitive environment for key words/phrases
• Report on top competitors’ key word/phrase density and positioning
• Site-speed report for you and competition
• Domain name report
• W3C-compatibility report
• Site-accessibility report
• Reports on current client key word/phrase density, search-engine positioning, Alexa and PageRank rankings, link-back statistics, site age and other factors reflecting current SEO position
• Full Search Engine Optimization Content Audit & Restructuring
• Analyze site content for relevancy
• Evaluate content for freshness
• Add new content in accordance with search-engine guidelines
• Add original SEO-optimized blog entries
• Add original, relevant, and authoritative articles
• Rewrite and re-invigorate outdated, stale content
• Improve key word/phrase density in body content
• Optimize internal linking
• Fix broken links
• Social Media Management
• Link building through Facebook, Twitter, YouTube, LinkedIn, MySpace, and other appropriate social networks
• Ongoing blogging
• Press release submissions
• Site directory submissions
• RSS feed submissions
• Reputation Management Online
Oversight of:
• Traditional and mainstream Websites
• Social networks
• Consumer-review sites
• Sites allowing reviews of individuals
• Collaborative sites such as Wiki
• Article-submission directories
• Social news/bookmarking sites
• Research sites such as Yahoo Answers, Reditt Q&A
• Independent discussion forums
• User-generated content/consumer-generated media
• Blogs
• Blogging communities
• HTML Code Enhancements (up to 100 site pages for a maximum of five key word/phrases)
• H1 header tag optimization
• Title optimization
• Static non-dynamic URL optimization, employing user-friendly URL rewrites with mod-rewriting
• Title-to-URL optimization
• Javascript and CSS optimization
• Robots.txt file creation and optimization
• Dynamic site map creation
• Meta tag description and keyword entries
• Image/video alt tag optimization
• H2, H3, H4 header tag optimization
• Accessibility optimization
• W3C optimization for XHTML and CSS
• Site speed optimization
Starting at only $2995 per month (six months minimum) for most practices, The HealthCare Marketing Group’s Virtual Marketing Office is today’s most cost-effective solution to staying ahead of a very competitive pack. For details call 800-258-0702 or take our FREE Marketing Assessment.