Where effective search-engine-optimization (SEO) strategies help your website rank high in organic searches, pay-per-click (PPC) advertising places your ad directly in front of your target audience through the purchase of specific keywords. PPC gives you an enormous advantage by displaying your ad above or right next to the top “organic” search returns when someone in your service area searches for your keyword or search term.
The HealthCare Marketing Group provides integrated medical marketing strategies covering all PPC:
• Google AdWords and Yahoo Search Marketing
• Display Ad Marketing
• Contextual Marketing
• Behavioral Marketing
• Remarketing
On the surface, PPC may seem like a fairly simple form of advertising, but it’s not. Because advertisers pay a fee for every time their ad is clicked, whether it results in a sale or not, PPC campaigns have to be deftly and expertly handled.
Significant research is necessary to determine the most productive search words and terms to buy. Titles and anchor text included in the ads must be carefully crafted to appeal only to qualified prospects. Localization strategies must be developed and strictly adhered to in order to avoid charges for clicks coming from hundreds or thousands of miles beyond the advertiser’s service area.
As one of the world’s most experienced healthcare marketing enterprises, The HealthCare Marketing Group manages PPC campaigns for numerous physicians and other medical practitioners. Call us at 800-258-0702 to find out how pay-per-click advertising can help you gain visibility and drive quality traffic to your website.