The Art of Re-Engagement

Selecting a physician is not exactly (really, not even slightly) like picking a plumber or a dry cleaner. Sure, we’d all prefer good plumbers and pants-pressers to bad ones, but the choice of a service provider in those realms doesn’t usually involve life or death. On the other hand, committing to an elective medical procedure (let’s say rhinoplasty) is a much more serious decision than opting for a hairstyle makeover on the spur of the moment.

Re-engaging potential clients who have previously visited your site and left it without coming to a decision as to whether or not to call for a consultation or schedule an appointment is a key element in creating a beneficial site-visitor-to-active-patient conversion ratio.

At The HealthCare Marketing Group we use the latest remarketing and retargeting strategies to reach out to healthcare seekers who have previously visited your Website and reacquaint them with your message. While commonly used website traffic-tracking techniques might uncover your visitors’ electronic addresses and reveal a few other bits of limited-usefulness data such as how long they spent surfing your site, our advanced analytics frequently reveal “hidden” information – such as which procedures or services a visitor is most interested in – enabling us to custom-tailor a follow-up message addressing that visitor’s specific concerns.

The HealthCare Marketing Group serves clients from coast to coast by developing and implementing medical-marketing strategies unique to their market. Take our FREE Marketing Assessment or call 800-258-0702 today to see how we can invigorate your marketing program.