The threats are no longer in the mind; they are a reality now. Asthma specialists are eating away at their patient base. The costs of providing health care services have increased manifold times in recent years. The net income and the returns on investment have come down to almost abysmal lows. Pulmonologists are battling hard times and pulmonology marketing is their only hope of attracting new patients, referrals, and thus keeping their heads bobbing over rough waters. In fact, pulmonology marketing is the resounding answer to many a pulmonologist’s persistent query as to how to increase revenues without working longer hours.
Pulmonology marketing represents a shift in mindset, from shedding an age-old belief to embracing a new idea. There was once a belief that marketing, a wholly profit-making venture, didn’t align with the higher ideals and values of medical science. Those were the times when pulmonologists relied on the word-of-the-mouth and their repute to promote their practice. But times have changed and competition has made them realize that there is no alternative to pulmonology marketing to get talked about. But there are still skeptics around who refuse to believe in the benefits of pulmonology marketing.
Here’s a tell-all list of the benefits of pulmonology marketing for the disbelievers:
• Reach out to all sections of your target audience and attract new patients
• Retain existing patients
• Interact with your patients to encourage them to spread the word about you
• Build more meaningful professional connections
• Draw in more referrals from Primary Care Physicians
• Keep away from the low profit yielding managed care trap
Build up a good name in the community that will help you tide over undue negative publicity. So if you are curious to know how pulmonology marketing can help revive your practice, give us a call. We, at theHealthCare Marketing Group, envision marketing strategies that not only reap rich dividends for your practice but also ensure that you do not have to shell out a fortune for enjoying the benefits. We are a ring away, at 800-258-0702.