When you run a medical practice, your life’s blood runs in patient referrals. You could invest a ton of money in marketing, sure, but nothing is going to replace the direct value of a satisfied patient making a direct referral to a friend or family member. Nothing at all.
That’s why you need to invest in ensuring what your patients say about you is positive.
Increase Patient Satisfaction
This might sound obvious, but if you want to keep patient referrals coming through your door, the first thing you need to do is make sure your current patients are satisfied with their experience with you. If you ensure they walk away feeling good about their experience with you, they’ll be much more likely to tell others about it. This increases the likelihood of those people turning into patient referrals.
Evaluating every moment of your patient’s experience through your practice will help to identify any problem areas. Pay attention to how the receptionists talk on the phone, how patients are greeted as they walk in the door, how you speak to them during appointments. Think about the reception area and its decor and what you offer patients to read.
Do what you can to improve all areas of the patient’s experience and it’s more likely they will speak positively about you in the future. Additionally, make a followup phone call to ask how your patients felt about their experience. The feedback you receive could prove to be invaluable as you make changes to your policies.
If you need help boosting patient satisfaction so new patient referrals keep coming through your door, get in touch with The HealthCare Marketing Group today at HealthCareMarketingGroup.com or 1-800-258-0702. We’ll help you evaluate your practice, implement changes, and encourage an increase in patient referrals!