The good news is online TV ads really work. The bad news is: only experts with specialized experience in this new and exciting media can make them work.

An astonishingly large and growing number of consumers are tuning into the Internetto view their favorite TV shows. Every major network is now providing programs in downloadable formats or as streaming media feeds and more and more advertisers are jumping on the online TV ad bandwagon.

The reasons are clear. Online TV ads are easily produced, uploaded, and managed, as well as being much more affordable than broadcast TV spots. And they often – on a per-viewer-basis – generate higher sales. Recent studies have, in fact, shown that people watching TV shows online are a full 47% more engaged with the commercials than those watching the same shows on traditional televisions.

The online TV ad platform is particularly productive for medical advertising because pricing is based on an auction system which favors advertisers trying to reach a limited, local demographic segment rather than a mass audience.

At The HealthCare Marketing Group, we have been customizing online TV medical advertising solutions for medical practitioners around the country since the dawn of the Online TV Age. To put our expertise to work for you, call 800-258-0702 today or take our FREE Marketing Assessment.