You need a mobile marketing strategy for the same reason you need a computer & wi-fi access: It's essential to business function and growth. A strong online presence allows you to keep pace with current technology and user trends, which means your business can adjust as the market needs. Even traditional marketing has shifted pace to embrace the interactivity of mobile devices.
Your services are being searched for - at any time, in any place.
Your opportunity to make an impression has greatly increased, however, without an optimized digital presence your overall marketing efforts will miss the greatest source of online traffic - mobile users.
