Medical Website Development
With more than 50 million Americans using the Internet as their primary method of shopping for medical goods, services, and information, the Web can be your best, most dependable ally in obtaining new patients and clients.
Used badly, employed carelessly and ignorantly without proper attention to site-visitor expectations, search-engine guidelines and World Wide Web Consortium (W3C) best-practices standards, the Web can also become an implacable enemy over which you won’t prevail.
The fact is, not every Website is created equal. Behind the visible “face” of a site a plethora of codes,meta tags, navigational hooks, and technological bits and pieces play an enormous role in determining how many people will ever find and view the site.
Out front, the site’s visible content gives potential patients that all-important first impression of the doctor, dentist, or other practitioner operating the site. Will that impression be a positive, reassuring one of competence, knowledge and compassion? Or will it be one of grave doubt engendered by poorly designed pages, broken links, lack of content, and other Web faux pas?
Website building, content creation, promotion, search-engine-optimization, and site maintenance is a complex, time-consuming, techno-challenging business. So challenging that many agencies specializing in online health care marketing attempt to jam all their clients into one simplistic, template-driven, off-the-shelf cyber-pigeonhole.
We don’t do that. We don’t own any cookie cutters. We understand that every medical practice has individual, unique characteristics that can only be optimally exploited with a customized medical marketing program. We know that one-size-fits-all solutions never really fit anyone.
We’re The Healthcare Marketing Group, where devising marketing strategies that fit clients “to a T” is part of our DNA. To talk to one of our professional medical marketing experts about a medical website marketing plan tailored to your specific goals and patients/clients, call us at 800-258-0702today. Or take our FREE Marketing Assessment and we’ll call you.