Before the invention of the Internet, medical marketing firms developed savvy advertising campaigns, exhausted many hours pitching your story to the mass media or even hired and trained a sales force to pitch you one by one to patients and colleagues.
In today’s healthcare market, online communication can reach more people at a much more reasonable budget than traditional marketing methods through website content, search engine optimization, continuous blogging, online press releases, and social media networking. This may all seem overwhelming to a physicians’ office or even a marketing team at a major hospital. That is because manipulating online content is an art and a full time job. It requires the skill of a calculated web designer, a crafty PPC marketer, a decisive copywriter, an effective blogger, and a social media guru. It’s not easy to capture all of these individuals in one location, yet alone one person and stay in budget. However, it is essential if dominating the online market over your competition is your goal.
Statistics show that more than 50% of patients are utilizing the Internet to make health care decisions for themselves and their family. This statistic is only to increase dramatically over the next few years. Physicians and medical centers that realize this trend have already benefited from the online marketing. However, this environment will only get more innovative and time consuming for physician’s offices.
In today’s bad economy it only makes sense to dedicate your marketing dollars with a company that specializes in online medical marketing. At the HealthCare Marketing Group, we have more than seven years specializing in online marketing as well as more than 20 years with traditional medical marketing.
If you or someone you know would like to know more about health care marketing in a down economy, call The HealthCare Marketing Group today at 800-258-0702 for a Complimentary Consultation.