Custom Marketing Materials
Let’s start by stating the obvious. Health care is a highly competitive field. If you’re relying solely on drug companies, prosthetic manufacturers, and other third-party handouts to provide the information in your ads and fill your waiting-room information rack, you’re missing a golden opportunity to define yourself as an advanced, top-tier member of your profession.
Custom brochures, email blasts, posters, informational pamphlets, direct-mail postcards, website blogs, newsletters, and patient surveys, can be incredibly effective in building your practice’s brand and establishing public awareness of you as an authority.
Such personalized advertising collateral also allows you to deliver your message in your own way, with your own words and your own attitude. Which serves the dual purpose of conveying two key points about your practice. One says that you are special. The other, the more important one, says that you consider your patients special. Special enough to deserve more than a generic brochure with your practice’s contact information rubber-stamped on the back.
At The HealthCare Marketing Group, we specialize in turnkey production of custom print and multimedia medical marketing materials ranging from simple e-mails and e-press releases to robust, content-filled videos and DVDs. To learn more about how we can help you deliver your medical or dental practice’s message more effectively, call 800-258-0702 today or take our FREE Marketing Assessment.