Marketing With Podcasts
Did you know that one out of every 11 U.S. residents is employed in the healthcare industry? That more than 750,000 physicians handled more than 20 million office visits last year? That there is no business like the U.S. medical business, at least not in revenue, where it tops $2.2 trillion annually.
With so many dollars in play, it’s no wonder so much marketing money is devoted to health care that cable-TV commercial breaks sometimes seem like a two-layer Oreo with plastic surgeons and cancer-care centers compressed between drug companies and lawyers promoting class-action suits against them.
In such an environment, local and regional medical practitioners with limited budgets are well advised to keep their eyes open for marketing opportunities offering an unusually high return on investment.
Podcast medical marketing offers just such an opportunity. Essentially online video or radio programs that can be accessed on-demand from computers, smartphones, WiFi-enabled music players, iPads, and other mobile connectivity devices, medical podcasttopics are downloaded by millions of people a week.
At The HealthCare Marketing Group we are experts at creating original medical podcasts that will help you maintain and grow your Web presence, educate your patients, and provide fresh content to link partner sites. Or, if you prefer, we will use our clout in the industry to put your ads on the most popular existing medical podcasts at extremely favorable rates.
At The HealthCare Marketing Group, we understand your desire to stay connected to your patients and prospective patients. Podcast marketing is an excellent, exceedingly cost-effective way to keep in touch. To put them to work for you, call 800-258-0702today or take our FREE Marketing Assessment.