Ophthalmologists all around the world are slowly waking up to the challenges posed by LASIK marketing. The challenge is reaching out to the diverse and widely dispersed groups of target audience with your message without the need to shell out a fortune on LASIK marketing techniques.We, at the HealthCare Marketing Group, have solved the riddle after carrying out an in-depth analysis of the target audience demographics.
LASIK is a surgical procedure to treat vision problems—like myopia or nearsightedness, hyperopia or farsightedness, and astigmatism or blurred sight—and sharpen vision. For many who not from the medical world, LASIK surgery is more known as a process that people undergo so that they do not have to wear contact lenses or corrective glasses. The ability of LASIK surgery to treat a variety of vision problems gives an insight into the diverse range of people who may want the surgery—young image-conscious adults who dislike wearing eyeglasses, outdoor enthusiasts and sportsmen who find contact lenses cumbersome, and elderly people who are suffering from age-induced vision problems. The challenge of LASIK marketing is to reach out to all these different groups of your potential target audience with a great LASIK marketing plan that combines both traditional and new media marketingtechniques.
While devising a comprehensive LASIK marketing plan, we, at the HealthCare Marketing Group, pay special attention to the media mix. It combines advertising on traditional media like the print andoutdoors and also carrying out promotional campaigns on social networking sites.
We devise our LASIK marketing plans in a way that the most convincing message reaches out to your target audience—one that highlights the benefits and safety of the procedure and a hassle-free and uncomplicated recuperation period. You can trust us to not rely on fluff, but rather substantiate each claim with statistical facts! So, if you too want to reap the benefits of such a comprehensive LASIK marketing plan, call us at 800-258-0702 today or take our FREE MARKETING ASSESSMENT.