We Follow 5 key steps for Bottom-Line Results.
Your practice is as unique as you are. That’s why we only accept a select few clients at a time and place the utmost priority on building a relationship with you.
+ Key Step #1: Discovery
Only when we’re able to get to know you, pinpoint your strengths and weaknesses and understand all your goals can we move forward to make your dream practice a reality. We begin by interviewing you and all the vital team members in your organization. We uncover crucial information about your competition, your current and potential patients, demographics and psychographics in your area, and much, much more.
+ Key Step #2: Strategy
Once we’ve compiled an intensive background of your current practice, our team devises a “big picture” strategy that takes into account your personal goals and desires. In the process of strategy refinement, we can divide your goals into long- and short-term strategies designed to accomplish those goals in a step-by-step process.
Are there reimbursement issues to address? Do you want to change your case mix or patient profile? Can you boost your share of referrals? By the time we reach this key step, we’ll know exactly what issues you’re facing and what areas you can capitalize on.
+ Key Step #3: Solutions
Often, the marketing objectives you’ve set will require changing the way you’ve done things in the past. We make positive change as pain-free as possible by discussing it with you in-depth and providing solutions that keep your entire team positive about the future. This is also when we collaborate with you on our recommended strategies to be absolutely certain that everyone is in agreement and eager to move forward.
+ Key Step #4: Implementation
This step is just one example of the difference you’ll find between The HealthCare Marketing Group and our competitors. A simple “hand off” of marketing and advertising materials will almost never result in success for you. This step is so pivotal in achieving your growth goals that we promise to be your personal implementation consultants, guiding you through every turn to ensure that you reach the highest potential return on everything we’ve
recommended for you.
+ Key Step #5: Partnership
We can’t overemphasize the importance of a partnership in making the most of your marketing strategy. Our clients rest assured, knowing that their every step is guided by an expert who’s done it before.
Your marketing plan doesn’t end when your printed materials arrive. Marketing is an ongoing cycle that requires continual evaluation and tactical management. With our help, you will continue to learn what’s working best so you can make the most of every marketing dollar you spend.
Call The HealthCare Marketing Group today for a free consultation at 800-258-0702!