IntelliAds for Healthcare
In health care, you utilize the most advanced technologies available to deliver the optimum results. The Healthcare Marketing Group believes your physician or dental marketing deserves the same force of technology driven, personal care.
Relevant Technologies in Health Care Marketing
Every day, Internet users are bombarded with ads and information wanting to gain attention. This makes it essential that your ads stand out and can be found by those most likely to want your services. IntelliAds are online ads that utilize the latest Internet technologies to deliver your ads to those that are local and demonstrate an interest in your services. Marketing can be further narrowed to those within particular demographics based on age, gender or income.
Reach Out to Those That Need Your Services Most
IntelliAds not only allow you to display ads to those most interested in your services, they allow you to gain maximum exposure and create brand awareness in your target community. Whether you specialize in women’s health in Mission Hills, Kansas, have a plastic surgery practice in Holmby Hills, Los Angeles or a general practice in Jupiter Island, Florida— IntelliAds allow you to direct interested parties to your site, gain brand exposure and increase conversions.
IntelliAds, Your Ads Where You Want Them
IntelliAds help realize your marketing goals with proven measurable results using these strategies:
Geographic Targeting: Displays your ad to interested patients in your geographic area.
Demographic Targeting: Uses internet data to display your ad to the right patient based on their age, income, gender, etc.
Endemic Targeting: Displays your ad to patients who are on specific sites pertinent to your product, practice, or area of expertise.
Contextual Marketing: Shows your ad to patients on sites featuring content related to your practice.
Behavioral Targeting: Displays your ad to patients who have shown recent online behaviors and interests that are relevant to your practice.
Remarketing: Displays your ad periodically to potential patients who have previously visited your site, redirecting their interest by reserving your ad as they are spending time leisure time on the internet.
Engagement-based Optimization: Engagement-based optimization analyzes the data obtained as users interact with your display ad and optimizes your display campaign towards those ads resulting in higher conversion rates.
The HealthCare Marketing Group delivers online marketing solutions to health care clients all over the United States. For more information about IntelliAds and other effective tools in internet marketing, take our FREE Marketing Assessment or call The HealthCare Marketing Group today 800-258-0702.