Healthcare Blogs and Medical Tweets
Traditional blogs and Twitter “tweets” are venues for talking with patients and prospective patients one-on-one, as if you were having a private conversation in your office or via a chance meeting at an airport or sporting event.
One of the very best aspects of these personalized, conversational communications, what substantially differentiates them from normal website content, is that they can be, at your discretion, two-way with readers commenting on your posts and you responding to their comments. The message “threads” thus created can be spread to great numbers of readers via national, regional, or even local blog directory categories and social-network (such as Twitter and Facebook) groups devoted to specific health care issues, interests, or related topics.
Not only are full healthcare blogs and medical Twitter mini-blogs — with their infinitely scalable demographics and embedded hot links to specific pages on your site — unparalleled marketing tools, but the backlinks to your site they generate are almost essential to maximizing your search-engine-return position.