Healthcare Behavioral Marketing
Arguably the most sophisticated method of precision-targeting specific demographic groups ever devised, behavioral marketing combines all the features of contextual marketing and localization to deliver your message to a pre-selected audience in a pre-determined geographic area.
At The HealthCare Marketing Group we employ state-of-the-art Web-browsing history analysis, sophisticated IP-recognition techniques, advanced cookie tracking, and predictive keyword tools to ensure that your pay-per-click (PPC) ads appear only in response to relevant searches originating from areas in which you provide services.
Whether you operate a local, hometown family physician’s office, a regional health center, or a nationwide specialty practice, behavioral marketing will increase the branding and visibility of your business where you need it most while simultaneously reducing your PPC costs by eliminating
clickthroughs from outside your service area.
Recognizing the unique challenges facing medical and dental practices today, The HealthCare Marketing Group offers aggressive and intuitive behavioral marketing and other online medical branding solutions to healthcare providers from coast to coast. To find out more, take our FREE Marketing Assessment or call 800-258-0702 today.