Health Care Advertising with SmartAds
Take your pay-per-click advertising success ratio to a new level with The Healthcare Marketing Group’s proprietary SmartAd behavioral-targeting techniques. Our advanced intuitive, localization, and predictive methods place your ads exactly where they need to be to maximize new client acquisitions and minimize costs of non-productive links.
Based on detailed tracking analysis of an individual user’s Web-browsing patterns, SmartAd technology pulls together a full palate of state-of-the-art marketing techniques to pipeline your message to potential patients where and when they are most likely to be receptive to it.
Methods utilized include:
• Contextual marketing to display your ads to patients “in context” while they visit sites featuring content related to your medical/dental practice or services
• Display ads which re-market your services to previous site visitors by automatically displaying Skyscraper, Chunky Squares, or Leaderboards ads while they are browsing related material.
• Campaign tweaking based on engagement-based analysis of data obtained from users interacting with your display ads
• Outcome-based fine-tuning of your marketing strategy to improve click-through of pre-qualified potential clients
To find out more about how The HealthCare Marketing Group’s SmartAds are helping medical and dental health providers from coast to coast meet and exceed their marketing goals, take our FREE Marketing Assessment or call The HealthCare Marketing Group today at 800-258-0702.