Health Care Public Relations
Health care public relations isn’t really all about getting people media coverage when they do something good and keeping them out of the spotlight when they do something less than good. Most importantly, public relations is about delivering your message untainted by many consumers’ understandable skepticism of paid advertising.
A creative, proactive health care public relations campaign can outflank the complex, competitive, costly medical practice advertising market and carry your voice and brand to local, regional and even national consumers for a very minimal investment.
The HealthCare Marketing Group specializes in developing medical market optimized PR programs that:
• Drive demand
• Manage crises
• Create brand awareness
• Publicize important milestones
• Drive referrals
• Advance advocacy
• Develop valuable partnerships
• Foster good patient relations
• Manage reputation
• Generate positive media coverage
• Create media opportunities
At The HealthCare Marketing Group we understand the sensitivities involved in medical public relations. We provide our clients with everything from full-scale, ongoing publicity programs to event-specific temporary campaigns that help build and maintain a positive image. If you’re interested in finding out what a professional public relations effort can do for you, call The HealthCare Marketing Group today at 800-258-0702 or take our FREE Marketing Assessment.