If you are running a medical practice in California then, healthcare marketing should be of interest to you. If you are doing it all yourself then it might be time to rethink your healthcare marketing options. A full service public relations and advertising firm might just be what your practice needs. Your business might have reached the stage where the right professional service will take it to the next level. Here are some signs that the time has come to take that leap of faith.
Your Webmaster is your favorite niece
A vibrant website is a must for healthcare marketing in today’s world. But what you need is a professional agency to handle it for you, not your favorite niece still in her sophomore year, no matter how good she might be with computers.
You think tweeting is something birds do
Facebook, YouTube, Tumblr, Google +, Foursquare and Tumblr are part of ever-expanding social media that’s here to stay. As a healthcare professional you cannot stay on top of contemporary lingo and the latest social media trends. But successful healthcare marketing is right in the thick of where the customers are. Focus on your practice – it’s what you do best, and let your agency deal with the ‘likes’, the ‘check-ins’ and the ‘tweets’.
You’ve been planning to advertise but don’t know where to start
There is no better way to promote your practice than advertise as part of your healthcare marketing plan. Advertising works; which is why leading healthcare companies, especially pharmaceuticals, have obscene advertising budgets. Let an agency handle this part of your healthcare marketing exercise. They’re experts at it. They’ll negotiate better rates and select the right media to generate results.
For your healthcare marketing needs in California call the specialists of The HealthCare Marketing Group at 800-258-0702. We are a leading marketing firm that takes advantage of the full potential of social media with a modicum of traditional marketing thrown in to optimize the marketing endeavors we undertake.