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Medical Marketing Blog

Healthcare Marketing Do’s and Don’ts: Twitter

By HCMGAdmin | Nov 18, 2014 | Comments Off on Healthcare Marketing Do’s and Don’ts: Twitter

Does your healthcare marketing plan use Twitter? If you’re not sure where to start, don’t worry — the massively popular microblogging platform is something that barely anyone knows how to definitively use. As Mashable pointed out, “…many marketers don’t seem to know what to make of the formats, or Twitter itself, for that matter.” It’s…

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Healthcare Social Media 101: Increasing User Engagement

By HCMGAdmin | Nov 5, 2014 | Comments Off on Healthcare Social Media 101: Increasing User Engagement

Healthcare social media, as with any online presence, relies on one thing to be truly successful: user engagement. Even if your social media accounts feature plenty of photos, your brand’s logo, and tons of posts, it’s all for naught if users aren’t viewing your content and engaging with it in some way. So, how can…

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Medical Websites: 3 User-Friendly Tips

By HCMGAdmin | Oct 22, 2014 | Comments Off on Medical Websites: 3 User-Friendly Tips

Medical websites rely on a clean, responsive, and user-friendly design to assist current patients, grab the attention of prospective visitors, and remain relevant online. But what does it mean to have a user-friendly website, and how can you check — or update — your page to meet the needs of your audience? Read on for…

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Top 5 Practice Builder Techniques

By HCMGAdmin | Oct 15, 2014 | Comments Off on Top 5 Practice Builder Techniques

When it comes to building your practice, the offices with the best success find ways to capture the attention of current and future patients. Not sure where to start? Don’t worry — here are our top 5 practice builder techniques to put your medical office on the map. Create a brand identity. Of the top…

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Top 3 Medical Digital Marketing Strategies

By HCMGAdmin | Oct 9, 2014 | Comments Off on Top 3 Medical Digital Marketing Strategies

Medical digital marketing strategies require planning, tracking, and innovation, which might seem easier said than done. But when you consider a few basic factors — like what your practice offers, how it’s different from the competition, and what your patients want — you suddenly have a foundation to market your medical practice online. Read on…

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What is Medical Social Media?

By HCMGAdmin | Oct 2, 2014 | Comments Off on What is Medical Social Media?

Facebook, Twitter, Pinterest, and Youtube aren’t just for catching up with friends and family — in fact, they’re prime places for medical social media, and avenues you should be pursuing. Of course, it’s one thing to say, “I’m on Twitter!” and a completing different thing to maintain an active and resourceful profile. Not sure where…

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7 Medical Marketing Strategies That Can Grow Your Practice

By HCMGAdmin | Sep 25, 2014 | Comments Off on 7 Medical Marketing Strategies That Can Grow Your Practice

Medical marketing strategies rely on a few basic tenets: getting your voice heard, showing your audience base what you offer, and making it matter more than the competition. Not sure where to get started? We can help. Here are 7 ways you can grow your practice and make your medical marketing strategies matter. Medical Marketing…

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Top 5 Internet Strategies for Bariatric Marketing

By HCMGAdmin | Sep 15, 2014 | Comments Off on Top 5 Internet Strategies for Bariatric Marketing

When it comes to Internet strategies for bariatric marketing, it pays to thoughtfully present your medical practice online. Here are 5 key strategies you can begin planning today to reach new visitors, maintain your current clientele, and showcase the services your practice offers. 1. Pay-Per-Click (PPC): Every time you Google something, paid and relevant search…

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How to Use YouTube for Medical Marketing

By HCMGAdmin | Sep 9, 2014 | Comments Off on How to Use YouTube for Medical Marketing

Many medical offices have ventured into using YouTube for medical marketing in the past few years, and with good reason — it’s an innovative way to engage with your community and showcase some of the services your medical office might offer. But how do you get started? What’s the best way to use YouTube? And…

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How to Use Facebook for Medical Marketing

By HCMGAdmin | Sep 5, 2014 | Comments Off on How to Use Facebook for Medical Marketing

If you aren’t already using Facebook for medical marketing, your medical office is missing out on an exciting and worthwhile opportunity to engage your current and future community. Not only is this social media powerhouse huge and open-ended, but it’s also positively beneficial in your practice’s outreach efforts. Here are three ways to give your…

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