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Medical Marketing Blog

Three Simple Step to Keep Rogue Employees from Damaging Your Brand Online

By HCMGAdmin | Sep 15, 2015 | Comments Off on Three Simple Step to Keep Rogue Employees from Damaging Your Brand Online

At some point, every employer comes to the realization that dealing with negative employee behavior is a part of owning and operating a successful practice. From the smaller things like chronic lateness to the larger issues like theft of company property, the minute an employee becomes a team member, any number of issues are likely…

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Women in Healthcare – Five Social Medias Every Doctor Should Practice

By HCMGAdmin | Sep 9, 2015 | Comments Off on Women in Healthcare – Five Social Medias Every Doctor Should Practice

According to the most recent census report, “since 1970, women have grown from 9.7 percent of physicians to 32.4 percent.” Female Doctors Practice Social Media Every year, more women are successfully navigating the medical field to carve out exciting practices in all fields of medicine.  Although women own the demographic in many social media, a…

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Short Attention Spans and Medical Marketing: Solutions That Work

By HCMGAdmin | Aug 27, 2015 | Comments Off on Short Attention Spans and Medical Marketing: Solutions That Work

As technology gets bigger, it seems that our collective attention spans are getting smaller. You have probably noticed the trend toward providing bite-sized pieces of information that are more easily digested by your patients. In today’s world, where we can receive information in milliseconds literally at our fingertips, presenting your patients with large blocks of…

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Unintended Consequences of Life in the Internet Age

By HCMGAdmin | Aug 25, 2015 | Comments Off on Unintended Consequences of Life in the Internet Age

HealthCare Marketing Group is a team of individuals who are experts in their fields. This week, our Media Psychologist, Matthew McHolland, writes about the unintended consequences of living in the Internet Age. The Internet has become part of our anatomy in the 21st century. Americans spend hours online every day, and while research is taking…

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Top 5 Ways Virtual Reality Is Affecting Medicine

By HCMGAdmin | Aug 21, 2015 | Comments Off on Top 5 Ways Virtual Reality Is Affecting Medicine

You’ve probably watched movies like The Matrix and Inception that feature the types of virtual reality that dreams (or nightmares) are made of. You’re also aware that virtual reality games are all the rage right now. Did you know, however, that virtual reality, shortened to VR, is also making a tremendous impact in the world…

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Neuromarketing: How to Get the Innate Responses You Want

By HCMGAdmin | Aug 19, 2015 | Comments Off on Neuromarketing: How to Get the Innate Responses You Want

As a physician, you are used to evaluating all of the nuances of various test results as a way to understand what is happening in your patient’s body. When it comes to marketing, some companies are doing the same thing, with the end goal being to understand what is happening in the target audience’s minds.…

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Damage Control: Overcoming a Poor Online Reputation

By HCMGAdmin | Aug 14, 2015 | Comments Off on Damage Control: Overcoming a Poor Online Reputation

Most medical practitioners get one or more negative reviews at some point. As you know, positive outcomes just aren’t a guarantee when you are dealing with medicine, illness, injuries and operations. Also, when you work with people during tense times, emotions run high and personality clashes can come into play. While having a few negative…

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Top 5 Ways to Discourage Interest in Your Medical Website

By HCMGAdmin | Aug 10, 2015 | Comments Off on Top 5 Ways to Discourage Interest in Your Medical Website

As you work on your medical website, your main goal should be to get people (usually prospective or current patients) to stick around and read it. You want to establish yourself as an expert in your field, and you need your potential patients to trust you so they will feel comfortable calling and making an…

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The Future of Medicine: What Will They Think of Next?

By HCMGAdmin | Aug 6, 2015 | Comments Off on The Future of Medicine: What Will They Think of Next?

As digital marketers, HealthCare Marketing Group is very attuned to the trends in technology. As a physician, you’re very attuned to the trends in your specialty and in medicine as a whole. In the 21st century, of course, technology and medicine intersect in ways that the doctors of just a couple of decades ago could…

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Boost Your Blog Traffic With These Tips

By HCMGAdmin | Aug 3, 2015 | Comments Off on Boost Your Blog Traffic With These Tips

You’re writing blog entries regularly, but are your patients and potential patients taking notice? Who is reading what you’re writing? While one goal of crafting content is to attract the attention of search engines, it’s nice to attract human readers, too. Are you wondering how you can get your blog entries not only read, but…

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