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Medical Marketing Blog

Senior Living Marketing: Not About Safety, Then What?

By Jamie | Jun 21, 2017 | Comments Off on Senior Living Marketing: Not About Safety, Then What?
Senior Living Marketing

Recently, an article about improving senior care through technology showcased some of the most exciting products entering the market. Safe appliances, fall preventatives, health monitoring, and even smart toilets will be instrumental in improving daily life for many seniors. These tools will make houses safer, and extend the time loved ones can stay in their own…

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2018 Healthcare Marketing Strategies: Personalize & Engage

By Jamie | Jun 13, 2017 | Comments Off on 2018 Healthcare Marketing Strategies: Personalize & Engage
2018 healthcare marketing strategies

Yes, it’s June. And yes, it’s time to talk about 2018 healthcare marketing strategies. Don’t cram the strategic planning for 2018 into three days before the deadline. Take the time to assess what is working, look to the future, and finally give next year’s marketing plan the attention it deserves. Personalized Content Convert more potential…

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Healthcare Content Marketing: 5 Tips for Content that Ranks

By Catherine | Jul 5, 2016 | Comments Off on Healthcare Content Marketing: 5 Tips for Content that Ranks
healthcare content marketing

The future of healthcare is here and it is digital – meaning that healthcare content marketing is a critical part of any marketing equation for a medical business. In fact, the vast majority of patients and clients expect their healthcare provider to, at the very least, have a strong online presence that affects not only…

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Patient Attraction Strategies You NEED to Be Aware of in Today’s Digital Driven Age

By Catherine | May 27, 2016 | Comments Off on Patient Attraction Strategies You NEED to Be Aware of in Today’s Digital Driven Age

Regardless of the type of medicine that you practice, patient attraction strategies always need to be the very cornerstone of your marketing campaigns moving forward. This is especially true when you’re talking about digital marketing, where sites like WebMD® see an estimated average of 191 million unique users over the course of a SINGLE MONTH.…

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Medical Internet Marketing: Empowering Success Through Technology

By Catherine | Apr 22, 2016 | Comments Off on Medical Internet Marketing: Empowering Success Through Technology

When it comes to the medical Internet marketing options that are available to your organization today, there are always a few important things to keep in mind. Remember that you aren’t just trying to connect to the largest possible audience with your marketing techniques – you’re trying to connect to the RIGHT audience. This is…

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Mobile Healthcare Marketing: Changing the Way Medical Professionals Do Business

By Catherine | Apr 7, 2016 | Comments Off on Mobile Healthcare Marketing: Changing the Way Medical Professionals Do Business

Have you considered using mobile healthcare marketing for your medical practice? If you haven’t, you should. The world is becoming a more mobile place, and those who do not embrace mobile marketing will be left behind in the industry before too long. You have got to find ways to connect with new and existing patients.…

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Welcome to the New Age of Medical Digital Marketing

By Catherine | Mar 21, 2016 | Comments Off on Welcome to the New Age of Medical Digital Marketing
medical digital technologies 2016

Here is a shortlist of some medical digital marketing tips to help your medical practice dominate the new age in 2016 and the many years to come. Sadly, numerous healthcare organizations don’t necessarily know their brand’s reputation on the web either in a positive or a negative manner. Web reputation is extremely important to medical…

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The Future of Medical Technology in 2016 and BEYOND

By HCMGAdmin | Feb 8, 2016 | Comments Off on The Future of Medical Technology in 2016 and BEYOND

When you think about how far medical technology in general has come in just a few short years, it’s easy to get excited about the future. What we once considered to be science fiction even a decade ago is quickly advancing to “standard operating procedure” in terms of modern healthcare. Disruptive technologies that completely change…

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Five Ways Medical Blogging Brings Patients to Your Practice

By HCMGAdmin | Jan 5, 2016 | Comments Off on Five Ways Medical Blogging Brings Patients to Your Practice
medical blogging

To Blog or Not to Blog – There is No Question About Medical Blogging! Every healthcare practice should have a medical blog. Whether it is a means of sharing important medical information with your patients, a way to introduce your medical practice to potential patients, or the place where you can transmit your professional expertise…

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Three Ways Medical Video Marketing is Changing Social Media Reach Online

By HCMGAdmin | Dec 22, 2015 | Comments Off on Three Ways Medical Video Marketing is Changing Social Media Reach Online
medical video marketing

Discovering innovative ways to reach an existing audience and bring in new clients to a business can be a challenge. After saturating traditional media strategies like direct mail, radio, and television, healthcare professionals are on the search for new, cost effective media that actually converts such as medical video marketing. Many business professionals note that…

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