Family Practice Marketing
We, at the HealthCare Marketing Group, went digging for these buried treasures, and lo and behold, we found the secrets behind a successful family practice marketing campaign! There are three little secrets—market research, promotion, and assessment, but they hide profound meanings. We figured out the meanings as well and since then we have been using these ingredients to concoct our highly successful, optimally effective, and supremely cost-efficient family practice marketing programs that have had physicians reviving their practice with increased visits, more repeat visits, and a more meaningful, interactive, and engaging web presence. So, let’s delve into what goes into making the perfect family practice marketing campaign.
Figuring Out the Whys and the Wherefores of the Market
No marketer can ever stress the importance of market research too much. It is the basis on which the entire family practice marketing program is delicately balanced. This process includes putting a finger on the pulse of the market and unearthing facts about your competitors and your relative strengths, the gaps in the market, and target audience demographics.
Findings from the research help in identifying the USP you can project to attract more people to your practice or identify a niche area in the market that your practice can tap into and thus gain the first-mover advantage.
Getting the Word Around
All the data we gathered about your target audience during the research phase, come into play to create promotional strategies that are effective because they reach out to the largest section of the target audience and cost-efficient because they do so using the most optimal media mix.
Taking Stock of Family Practice Marketing Efforts
They say, all’s well that ends well. The assessment is an indication of how our family practice marketing efforts are faring. It is a critical phase in the marketing program and lets us introduce modifications in the plan to accommodate changes in the market or in the tastes and preference of the target audience or fluctuations in the economy.
If you too want these secret ingredients to feature in your family practice marketing plan, call us, the HealthCare Marketing Group at 800-258-0702 for a free consultation, or take our FREE Marketing Assessment.