External Medical Marketing

Our goal is so simple we can state it in two words: Your success.

At The HealthCare Marketing Group we understand that the health care industry is highly competitive. Most patients have a multitude of options in the selection of a practitioner and, in many cases, deciding whether or not a particular elective procedure is right for them.

Generic marketing-by-the-numbers strategies are simply not good enough to succeed in this volatile environment. One-size-fits-all public relations solutions don’t work either. Rather than fit all, they usually fit none.

With many years of experience in totally focusing on the demands and challenges of providing custom-tailored external medical marketing solutions that really, measurably work, we have the ability and know-how to create a results-

driven outreach initiative optimized to satisfy the needs of your practice in your market by using both such traditional and new-media marketing tools as:

• Website creation
• Search-engine-optimization
• Blog writing
• Newspaper ads
• Magazine ads
• Free-standing inserts
• Radio & TV spots
• Infomercials
• Press releases
• Billboards
• Custom procedure videos
• E-mail blasts
• Streaming media
• Direct-mail postcards
• Coupons
• External signage
• Practice liaison training
• Public relations

To find out more about how we can help put your medical practice high on the public’s radar screens, call 800-258-0702 today or take our FREE Marketing Assessment.