Rising costs of providing health care services, decreasing returns on investment and the consequent slashes in net income—ENT specialists are reeling under a variety of financial stresses that may blow up any time to cripple their practice. Their only way to keep their heads above the swirling waters is to cut down costs and the more astute and worldly-wise among them have realized that this can be done not by curtailing ENT marketing efforts but by engaging professionals like us, the ENT marketingexperts at the HealthCare Marketing Group, to craft ingenious marketing strategies that reap the richest rewards at an optimum cost.
Today, with people more online than ever before, the Internet and the various social networking sitesare the best places to concentrate your ENT marketing efforts. Mothers discussing ear aches and sore throats of their kids on mommy blogs; the elderly who find themselves catching a cold too frequently and looking for common cold cures on the Internet; and young professionals who have woken up with a bad hangover and buzzing ears and are asking around for cures on social media sites. The ENT specialist’s target audience is indeed a varied lot, but thankfully, they all prowl the Web and hunt on social media. Any effective ENT marketing ploy cannot go wrong with the right search engine optimization tactics and some intelligent and engaging social media marketing.
Effective and well-thought out ENT marketing plans do not leave out the traditional media wholly. Flyers, mailers, posters, and the occasional signage have not lost their use. After all, the mothers may just want to take time out from blogging and take their kids to the park; the aged lady might venture out for a stroll in her neighborhood; and the busy professional might just go for a drive instead of posting Facebook updates.
ENT marketing plans should be a judicious mix of traditional and new media marketing to ensure that the marketing message reaches most sections of the target audience at the best price. We have the expertise, insight, and experience to create an ENT marketing plan that achieves all these objectives.Call us, the HealthCare Marketing Group at 800-258-0702 for a free consultation, or take our FREE marketing assessment.