We, at The HealthCare Marketing Group, have been in the business of psychology marketing for long enough to know that the chances of success of a promotional strategy rests squarely on the marketer’s ability to read the mind of the target audience (excuse the pun). In fact, this is as true of psychology marketing as it is of marketing any other good or service.
Effective psychology marketing is more about connecting to your target audience than bombarding them with a lot of advertising materials. It is more about striking up a rapport with them than about building a brand image. So, effective psychology marketing is actually about coming down from the billboards, climbing out of the television set, and taking off from the Yellow Pages so that your target audience perceives you more as a person than a brand, feels inclined to visit you, and take you into their confidence.
There are just two steps to successful psychology marketing.
Know where to reach your target audience.
This involves a careful study of the media consumption habits of your target audience. Do they socialize more on Facebook than on Hi 5? Will you be marketing mainly to Primary Care Physicians? In that case, you will need to connect with them on LinkedIn. Does your target audience comprise Silver Surfers and members from the aging Baby Boomer generation who like to look for information about healthcare services on the Internet? Do you also want to reach out to mommy bloggers with updates about your services or information on mental health that they might find relevant? While formulating a marketing ploy for your practice, we carry out an extensive research on the demographics of your target audience to find answers to these questions and more. These answers then help us create the most effective, both reach- and cost-wise, media mix that is the mainstay of a psychology marketing campaign.
Know how to connect with them.
When dealing with issues as sensitive as those related to mental health, our copy writers and graphic artists know exactly what words and images to use. These are carefully and thoughtfully chosen so that they strike a chord with your target audience without stirring painful emotions. We use words and images that convey your professionalism and competency without taking away from the friendly image that we had so successfully built through our social media marketing efforts.
So, now that you know what it takes to create a successful psychology marketing campaign, you will realize that it is the job for the professionals. Call us at 800.258.0702 to learn more about how we can help you.