The American Dental Association carried out a survey amongst dentists in July last year. Among the many questions asked was this—how they had fared, income-wise, in the last year. Their answer presented a grim picture—about half of them reported a considerable dip in their net incomes and a disconcerting rise in un-booked appointment times. Have you noticed this trend too? If you have, then there is absolutely no reason to think that you should curtail the expenses on or even forego dental marketing. This would be a detrimental move because at this critical juncture, dental marketing alone can make your practice look up.
This is a consumer-driven society and even if you absolutely loathe suggestions of marketing health care practices, you have to admit that you need to keep attracting new patients to ensure that your practice flourishes, come recession or not. Dental marketing lets you reach out to new groups of prospective patients with your marketing message and convince them to come and visit your clinic. An effective dental marketing strategy gets you the visibility you desire and takes you and your marketing message to a wide spectrum of target audience.
The cost of providing professional health care services is rising by the day. Competition has intensified and it is not uncommon to find multiple dental practices in a community vying for the attention and approval of a similar set of target audience. In such challenging times, a dental marketing plan, conceived and executed haphazardly, will not win the day for you. You need a comprehensive dental marketing plan that gives you the benefits at the most optimum cost. That is, you need us, the marketing experts at the HealthCare Marketing Group, to concoct a potent mix of traditional and new media marketing tactics that reaches out to the most number of prospective patients, builds a name for your practice, spreads it around, and gets you talked about, without making a huge dent in your pocket.Call us at 800-258-0702 to reap the benefits of our dental marketing expertise or take our FREE dental marketing assessment.