Dealing with Difficult Patients to Protect Your Reputation


When you run a medical practice, it’s important that you do everything in your power to please your patients. No, you can’t tell them what they want to hear in terms of diagnoses, but you can work hard to make the experience of being in your office a pleasant one. You can reduce discomfort, offer a friendly smile and be forthcoming about payment requirements.

The Difficult Patient

Sometimes, despite your best efforts, you’ll run into a difficult patient. Some people vent their frustrations on people who don’t deserve it. Even if you do everything in your power to accommodate such a person, they will still likely find fault in what you do. As unfortunate as this is, it is the reality for many business owners, especially those in the medical field.

The first rule of thumb to follow is to not get frustrated. Or, if you do, try not to show it. Getting frustrated and lashing out at a difficult patient will only make the situation worse and often give them a sense of justification for behaving as they are.

Instead, be as understanding as you can. Be patient. Don’t lash out at them, even if they’re rude. Remember the adage, the customer is always right. Staying calm, cool, and collected will go a long way toward preserving your practice’s reputation.

If you need help managing your reputation in online reviews and beyond, don’t hesitate to get in touch with the HealthCare Marketing Group today. We can do the hard work of brand management for you so you can continue to focus on providing a high quality of care. Contact us today at or 1-800-258-0702 to pursue improving your reputation and to prevent difficult patients from ruining what you’ve worked so hard to establish.

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