As you work on your medical website, your main goal should be to get people (usually prospective or current patients) to stick around and read it. You want to establish yourself as an expert in your field, and you need your potential patients to trust you so they will feel comfortable calling and making an appointment.
There are several mistakes that are easy to make, however. Doing any of the following is likely to result in less interest in your site overall. Some of them can even diminish your authority and cause current patients to think twice about returning! Here are the top five ways you might be turning people off of your medical website.
- Having old info and broken links. It can be a lot of work and consistency to keep your website updated, but it’s well worth the effort. If some of your links are broken and some of your medical information is out of date, this is a real turnoff. Patients might wonder if you’re staying abreast of the newest information out there. Of course you are; you just don’t have time to update your blog — but your patients don’t necessarily know that.
- Talking about me, me, me. It takes a fine balance: Talking about your own expertise and achievement is a must on a medical website. On the other hand, your patients are more concerned about themselves. Make sure your site is more focused on what you can do for your patients, with the emphasis on them.
- Giving the wrong impression. What does your medical website design look like? Is it filled with generic images? Is it gaudy or too cute? You want your site to be the epitome of professionalism while standing out and appealing to your patients. Look at your website with a critical eye and think about how you would describe it if you were one of your patients.
- Writing in a way that is difficult to understand. There’s a lot of medical jargon in all specialties, and most doctors do an excellent job of explaining things in terms that those without a medical degree can understand. Scan through your site and make sure your material is all written with the layperson in mind. Using medical terms without explaining can make you seem unapproachable.
- Making your medical website difficult to navigate. If it takes more than a few seconds for your patients to figure out where you’re located or how to contact you, they just might decide to look elsewhere for a doctor. Make sure your contact information is on each page, preferably at the top, and that the navigation is easy to figure out.
At HealthCare Marketing Group, we specialize in creating and promoting attractive, professional medical websites for our clients. With a team of experts, we optimize your site for search engines while keeping it updated with reader-friendly information. In addition, we handle your social media marketing, online and offline advertising services and so much more. Please call us at 800-258-0702 for a free consultation.