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Posts Tagged ‘video marketing’

Short Attention Spans and Medical Marketing: Solutions That Work

As technology gets bigger, it seems that our collective attention spans are getting smaller. You have probably noticed the trend toward providing bite-sized pieces of information that are more easily digested by your patients. In today’s world, where we can receive information in milliseconds literally at our fingertips, presenting your patients with large blocks of…

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Video: A Powerful Healthcare Marketing Tool

health care video marketing

If you’re debating whether adding video to your marketing strategy is worth the time, expense and effort—here’s some statistics that may sway your decision. Jill Cress, Senior Vice President, Global Consumer Marketing for MasterCard, estimates that “70% of all Internet traffic will be video as of 2017.” Marketing Week reported as early as 2012 that…

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