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Posts Tagged ‘Medical Marketing’

The Seven Most Effective Ways to Improve Your Medical Marketing Plan

Effective Medical Marketing Plan

The development of a successful marketing plan is a demanding task in all areas of medical marketing from private medical practices to large hospitals. Spending time and money to find the right potential clients and understanding everything about their behavior is the key to getting the best results for a practice. Knowing habitual behaviors like…

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Medical Tourism Marketing – Three Ways Doctors and Hospitals Can Reach More Patients

Medical tourism is a phenomenon which describes patients who travel to foreign countries to acquire high quality medical services at huge discounts. These days, an effective online marketing strategy has become vital for the medical tourism sector.  Discussions about healthcare treatments and personal health is no longer a private conversation. More patients are sharing information…

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Four Ways to Use Social Media for Reputation Management for Hospitals

Did You Know: 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility? Reputation is everything. In this day of the 24-hour news cycle and the unconstrained proliferation of social media, it is vitally important for organizations to both manage and optimize their online presence. Consumers have…

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Five Things Doctors Do to Drive Away Patients and Kill Their Practice

Many people have a kind of aversion to going to the doctor. It is a legitimate condition, colloquially recognized as White Coat Syndrome, and causes anxiety, spikes in blood pressure and general uneasiness. The current environment in the medical provider market is extremely competitive, so individual doctor’s offices must focus on providing both superior medical…

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Short Attention Spans and Medical Marketing: Solutions That Work

As technology gets bigger, it seems that our collective attention spans are getting smaller. You have probably noticed the trend toward providing bite-sized pieces of information that are more easily digested by your patients. In today’s world, where we can receive information in milliseconds literally at our fingertips, presenting your patients with large blocks of…

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Top 5 Ways Virtual Reality Is Affecting Medicine

You’ve probably watched movies like The Matrix and Inception that feature the types of virtual reality that dreams (or nightmares) are made of. You’re also aware that virtual reality games are all the rage right now. Did you know, however, that virtual reality, shortened to VR, is also making a tremendous impact in the world…

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Damage Control: Overcoming a Poor Online Reputation

Most medical practitioners get one or more negative reviews at some point. As you know, positive outcomes just aren’t a guarantee when you are dealing with medicine, illness, injuries and operations. Also, when you work with people during tense times, emotions run high and personality clashes can come into play. While having a few negative…

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Top 5 Ways to Discourage Interest in Your Medical Website

As you work on your medical website, your main goal should be to get people (usually prospective or current patients) to stick around and read it. You want to establish yourself as an expert in your field, and you need your potential patients to trust you so they will feel comfortable calling and making an…

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Social Media By the Numbers

You already know, in part because we’ve been telling you, that you need to have an active social media presence if you want to call your marketing strategy up to date. It’s one thing to know that social media marketing is important, but another to understand exactly how important. Here are some facts you need…

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