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Posts Tagged ‘healthcare marketing’

Medical Tourism Marketing – Three Ways Doctors and Hospitals Can Reach More Patients

Medical tourism is a phenomenon which describes patients who travel to foreign countries to acquire high quality medical services at huge discounts. These days, an effective online marketing strategy has become vital for the medical tourism sector.  Discussions about healthcare treatments and personal health is no longer a private conversation. More patients are sharing information…

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Four Ways to Use Social Media for Reputation Management for Hospitals

Did You Know: 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility? Reputation is everything. In this day of the 24-hour news cycle and the unconstrained proliferation of social media, it is vitally important for organizations to both manage and optimize their online presence. Consumers have…

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Five Things Doctors Do to Drive Away Patients and Kill Their Practice

Many people have a kind of aversion to going to the doctor. It is a legitimate condition, colloquially recognized as White Coat Syndrome, and causes anxiety, spikes in blood pressure and general uneasiness. The current environment in the medical provider market is extremely competitive, so individual doctor’s offices must focus on providing both superior medical…

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Women in Healthcare – Five Social Medias Every Doctor Should Practice

According to the most recent census report, “since 1970, women have grown from 9.7 percent of physicians to 32.4 percent.” Female Doctors Practice Social Media Every year, more women are successfully navigating the medical field to carve out exciting practices in all fields of medicine.  Although women own the demographic in many social media, a…

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Neuromarketing: How to Get the Innate Responses You Want

As a physician, you are used to evaluating all of the nuances of various test results as a way to understand what is happening in your patient’s body. When it comes to marketing, some companies are doing the same thing, with the end goal being to understand what is happening in the target audience’s minds.…

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Top 5 Ways to Discourage Interest in Your Medical Website

As you work on your medical website, your main goal should be to get people (usually prospective or current patients) to stick around and read it. You want to establish yourself as an expert in your field, and you need your potential patients to trust you so they will feel comfortable calling and making an…

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Medical Marketing: Facetime Counts

As a doctor, you work with patients every day. To suggest that you don’t would be silly; most doctors aren’t giving out diagnoses or performing surgical procedures via the Internet. When it comes to your medical marketing strategy, however, you may very well be keeping up with the times by relying on your Internet presence.…

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Ch- Ch- Ch- Changes in the World of Healthcare Marketing

When it comes to healthcare marketing, nothing stays the same for long. Because technology is constantly changing, medical marketers have to be vigilant of the trends that impact their strategies. Here are a few changes happening right now that will likely affect your overall marketing plan over the coming weeks, months and year. Healthcare Marketing…

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