When it comes to the medical Internet marketing options that are available to your organization today, there are always a few important things to keep in mind. Remember that you aren’t just trying to connect to the largest possible audience with your marketing techniques – you’re trying to connect to the RIGHT audience. This is a large part of the reason why PPC (pay-per-click) and SEO (search engine optimization) are so important – they level the playing field and make it easier than ever to get your content in front of the right people, especially now that we’re living in a digital and informational society.
The Secrets of SEO and PPC in Medical Internet Marketing
PPC is an acronym that stands for “pay-per-click,” which is a model of Internet marketing that allows advertisers to pay a pre-determined fee every time one of their ads is clicked by an end user. PPC campaigns allow your organization to bid on certain keywords, essentially guaranteeing a high ranking placement in searches with those terms. Once your ads are optimized and the content is relevant to the end users, PPC can be effectively utilized to increase clicks (and ultimately conversions) as a result.
If you think this sounds like only something large organizations have the time or resources to deal with, you’re wrong: according to a recent study conducted by Sitewit.com, total spending on PPC ads grew a full 12% at the end of 2014 compared to the same period in 2013. More than that, the same study revealed that the top three paid ad spots in a search engine are responsible for about 41% of all click traffic on that page. So not only is PPC incredibly popular, it’s also effective – a match made in heaven as far as medical Internet marketing is concerned.
SEO, on the other hand, stands for “search engine optimization.” In essence, it’s a way to make sure that your hospital or medical organization’s website appears as highly in search results on engines like Google® as possible. Think about it this way: SEO is a hugely invaluable tool that allows doctors and other healthcare professionals just like you to guarantee that you’re reaching your target audience at the PRECISE moment that patients are actually looking for services like the ones you offer.
The most important takeaway from this is that because your mission to offer the highest quality services to the widest range of people is vital, SEO and PPC combined are two of the best ways to help empower your organization to do exactly that. It leverages the power of modern technology to not only your benefit, but to the benefit of your patients as well.
Medical Internet Marketing: The Power of SEO and PPC at Your Fingertips
If you want to get an idea of just how powerful SEO and PPC are in terms of your medical Internet marketing campaigns, don’t trust us – let’s let statistics tell the tale. 93% of online experience begin with a search on a site like Google®. Additionally, 75% of all users never bother to move past the first page of results. Even more stunning is the fact that search is STILL the #1 driver of traffic to a website, beating out social media by an astonishing 300%.
So what does all this tell us? Simple: the vast majority of all users who may be interested in your website will start looking for answers to their important questions via a site like Google® or Yahoo®. The higher your site appears on the first page, the more likely users are to click on it. If you don’t make any effort to appear in the top few search results for your target keyword, it’s essentially like your site isn’t on the Internet at all.
Medical Internet Marketing and the Way of the Future
This is why both SEO and PPC are so important – they empower hospitals and other healthcare organizations just like yours to reach out to potential users in a dramatic and effective new fashion, allowing you to establish the type of organic connection as quickly as possible that will allow a loyal and long-term relationship to develop.
SEO and PPC aren’t just important elements of the digital and informational society in which we now live – in terms of making that connection, they are arguably THE most important elements which is why your organization can’t afford to ignore them any longer.
At Healthcare Marketing Group, we are always looking for new and innovative ways to help medical practices and hospitals all the way from New York to Los Angeles. We are here to help you target your audience using more inventive and sophisticated ways that match today’s digital and informational environment. If you’d like to find out more information about SEO, PPC or other medical internet marketing techniques that you can use to revolutionize your practice, please call us today at 800-258-0702 or visit our website healthcaremarketinggroup.com.