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Video Marketing

Three Ways Medical Video Marketing is Changing Social Media Reach Online

medical video marketing

Discovering innovative ways to reach an existing audience and bring in new clients to a business can be a challenge. After saturating traditional media strategies like direct mail, radio, and television, healthcare professionals are on the search for new, cost effective media that actually converts such as medical video marketing. Many business professionals note that…

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Succeed With Social Media: Part Three

We’ve already gone over some of the giants when it comes to social media marketing. You know the difference between microblogging on Twitter and posting on Facebook, and how to best use Pinterest and LinkedIn. Now, in the final part of our series on succeeding with social media, we’re going to go over sites to…

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Video: A Powerful Healthcare Marketing Tool

health care video marketing

If you’re debating whether adding video to your marketing strategy is worth the time, expense and effort—here’s some statistics that may sway your decision. Jill Cress, Senior Vice President, Global Consumer Marketing for MasterCard, estimates that “70% of all Internet traffic will be video as of 2017.” Marketing Week reported as early as 2012 that…

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Video Medical Marketing for Professionals

Medical Marketing

Medical marketing should never rely on flashy images and empty content to bring patients through your doors; modern audiences require meaningful information that appeals to their needs, generates conversations, and gives them a reason to consider your practice over others. One of the best ways to do this is through video content. While this may…

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Healthcare Advertising Strategies for 2015: Video

healthcare advertising

It might feel overwhelming to know that there are, essentially, 11 and a half blank months ahead of us. But when it comes to healthcare advertising, now is prime time to begin planning new ways to really elevate your practice building approach to the next level. The healthcare marketing industry is primed to closely follow…

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How to Use YouTube for Medical Marketing

Many medical offices have ventured into using YouTube for medical marketing in the past few years, and with good reason — it’s an innovative way to engage with your community and showcase some of the services your medical office might offer. But how do you get started? What’s the best way to use YouTube? And…

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