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Patient Engagement in Your Healthcare Practice

Patient Engagement

There are many phrases in healthcare that have imprecise meanings. Patient engagement may be at the top of that list. Patient engagement as it relates to marketing often means this: engaging patients outside the normal practice/provider pathways to gain patients’ loyalty and give them a vested interest in practice’s success. Patients who become an engaged…

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Medical PPC Advertising Mistakes

You finally got your ad up! A plethora of patients is surely just around the corner! Not so fast. Make sure you are not making these common medical PPC advertising mistakes. Being Impatient We are definitely an instant gratification society. Many practices assume since they almost instantly see clicks, conversions will be soon to follow.…

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Senior Digital Marketing

senior digital marketing

It’s a question that comes up often in the senior living industry: How do I run a successful senior digital marketing campaign? The answer is much simpler than it seems. Online and In The Market First of all, let’s dispel the thought that seniors aren’t active in the online community. That is inherently false. Seniors…

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Haphazard Healthcare Social Media

healthcare social media mistakes

Making the mistake of “dabbling” in healthcare social media can cost practices a lot in marketing potential and reputation management. In this new social world, establishing assets is not enough. Healthcare practices need to actively manage and engage on social media to truly reap the benefits. Failing to post regularly, place ads, or leaving rating…

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Senior Living Marketing: Not About Safety, Then What?

Senior Living Marketing

Recently, an article about improving senior care through technology showcased some of the most exciting products entering the market. Safe appliances, fall preventatives, health monitoring, and even smart toilets will be instrumental in improving daily life for many seniors. These tools will make houses safer, and extend the time loved ones can stay in their own…

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