Social Networking Sites
Three Simple Step to Keep Rogue Employees from Damaging Your Brand Online
At some point, every employer comes to the realization that dealing with negative employee behavior is a part of owning and operating a successful practice. From the smaller things like chronic lateness to the larger issues like theft of company property, the minute an employee becomes a team member, any number of issues are likely…
Read MoreIf All of Your Friends Jumped Off a Cliff, or Why Social Proof Matters in Medical Marketing
You’ve probably already noticed that in general, people tend to do what others around them are doing. This theory is well ingrained in marketing professionals; social proof is a highly effective way to get others to do what you want them to do. Here’s an experiment: Next time you’re in a small group, look up…
Read MoreSucceed With Social Media: Part Three
We’ve already gone over some of the giants when it comes to social media marketing. You know the difference between microblogging on Twitter and posting on Facebook, and how to best use Pinterest and LinkedIn. Now, in the final part of our series on succeeding with social media, we’re going to go over sites to…
Read MoreSucceed With Social Media: Part Two
Last week, we talked a bit about social media marketing in your medical practice, particularly when it comes to Facebook and Twitter, two very popular social media sites. You can click here to read the first part of this guide. Two more popular and important social networking sites are LinkedIn and Pinterest. You might think…
Read MorePractice Builders on Twitter: Using Hashtags Effectively
It’s a fact of Twitter: If you want to use the social media platform as a practice builder, you’re going to have to use a few hashtags. Noted with the “#” symbol in front of them, these words and phrases are Twitter’s way of gathering relevant content following similar topics. And while some hashtags are…
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