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Social Media Marketing

Medical Tourism Marketing – Three Ways Doctors and Hospitals Can Reach More Patients

Medical tourism is a phenomenon which describes patients who travel to foreign countries to acquire high quality medical services at huge discounts. These days, an effective online marketing strategy has become vital for the medical tourism sector.  Discussions about healthcare treatments and personal health is no longer a private conversation. More patients are sharing information…

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Four Ways to Use Social Media for Reputation Management for Hospitals

Did You Know: 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility? Reputation is everything. In this day of the 24-hour news cycle and the unconstrained proliferation of social media, it is vitally important for organizations to both manage and optimize their online presence. Consumers have…

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Five Things Doctors Do to Drive Away Patients and Kill Their Practice

Many people have a kind of aversion to going to the doctor. It is a legitimate condition, colloquially recognized as White Coat Syndrome, and causes anxiety, spikes in blood pressure and general uneasiness. The current environment in the medical provider market is extremely competitive, so individual doctor’s offices must focus on providing both superior medical…

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Women in Healthcare – Five Social Medias Every Doctor Should Practice

According to the most recent census report, “since 1970, women have grown from 9.7 percent of physicians to 32.4 percent.” Female Doctors Practice Social Media Every year, more women are successfully navigating the medical field to carve out exciting practices in all fields of medicine.  Although women own the demographic in many social media, a…

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Social Media By the Numbers

You already know, in part because we’ve been telling you, that you need to have an active social media presence if you want to call your marketing strategy up to date. It’s one thing to know that social media marketing is important, but another to understand exactly how important. Here are some facts you need…

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Engaging Your Audience Through Social Media

If you’ve been following this blog for any length of time, you know we’re big proponents of setting yourself up with social media accounts and keeping them active. As a busy healthcare professional, we know that your time is limited, so you don’t want to waste time using strategies that are not (or no longer)…

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Succeed With Social Media: Part Three

We’ve already gone over some of the giants when it comes to social media marketing. You know the difference between microblogging on Twitter and posting on Facebook, and how to best use Pinterest and LinkedIn. Now, in the final part of our series on succeeding with social media, we’re going to go over sites to…

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