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Medical Website

Damage Control: Overcoming a Poor Online Reputation

Most medical practitioners get one or more negative reviews at some point. As you know, positive outcomes just aren’t a guarantee when you are dealing with medicine, illness, injuries and operations. Also, when you work with people during tense times, emotions run high and personality clashes can come into play. While having a few negative…

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Top 5 Ways to Discourage Interest in Your Medical Website

As you work on your medical website, your main goal should be to get people (usually prospective or current patients) to stick around and read it. You want to establish yourself as an expert in your field, and you need your potential patients to trust you so they will feel comfortable calling and making an…

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The Future of Medicine: What Will They Think of Next?

As digital marketers, HealthCare Marketing Group is very attuned to the trends in technology. As a physician, you’re very attuned to the trends in your specialty and in medicine as a whole. In the 21st century, of course, technology and medicine intersect in ways that the doctors of just a couple of decades ago could…

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Healthcare Marketing Update: Effective Domain Names

healthcare marketing

Healthcare marketing encompasses a variety of mediums — social media, advertising, SEO — but one of its most important elements can be found right at the top of your web browser. Just as important as your brand, your website’s domain name needs to both capture the scope of your practice while also hitting on some…

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Medical Websites: 3 User-Friendly Tips

Medical websites rely on a clean, responsive, and user-friendly design to assist current patients, grab the attention of prospective visitors, and remain relevant online. But what does it mean to have a user-friendly website, and how can you check — or update — your page to meet the needs of your audience? Read on for…

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