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Medical Marketing

Welcome to the New Age of Medical Digital Marketing

medical digital technologies 2016

Here is a shortlist of some medical digital marketing tips to help your medical practice dominate the new age in 2016 and the many years to come. Sadly, numerous healthcare organizations don’t necessarily know their brand’s reputation on the web either in a positive or a negative manner. Web reputation is extremely important to medical…

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The Future of Medical Technology in 2016 and BEYOND

When you think about how far medical technology in general has come in just a few short years, it’s easy to get excited about the future. What we once considered to be science fiction even a decade ago is quickly advancing to “standard operating procedure” in terms of modern healthcare. Disruptive technologies that completely change…

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The Seven Most Effective Ways to Improve Your Medical Marketing Plan

Effective Medical Marketing Plan

The development of a successful marketing plan is a demanding task in all areas of medical marketing from private medical practices to large hospitals. Spending time and money to find the right potential clients and understanding everything about their behavior is the key to getting the best results for a practice. Knowing habitual behaviors like…

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Medical Tourism Marketing – Three Ways Doctors and Hospitals Can Reach More Patients

Medical tourism is a phenomenon which describes patients who travel to foreign countries to acquire high quality medical services at huge discounts. These days, an effective online marketing strategy has become vital for the medical tourism sector.  Discussions about healthcare treatments and personal health is no longer a private conversation. More patients are sharing information…

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Four Ways to Use Social Media for Reputation Management for Hospitals

Did You Know: 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility? Reputation is everything. In this day of the 24-hour news cycle and the unconstrained proliferation of social media, it is vitally important for organizations to both manage and optimize their online presence. Consumers have…

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Five Things Doctors Do to Drive Away Patients and Kill Their Practice

Many people have a kind of aversion to going to the doctor. It is a legitimate condition, colloquially recognized as White Coat Syndrome, and causes anxiety, spikes in blood pressure and general uneasiness. The current environment in the medical provider market is extremely competitive, so individual doctor’s offices must focus on providing both superior medical…

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Short Attention Spans and Medical Marketing: Solutions That Work

As technology gets bigger, it seems that our collective attention spans are getting smaller. You have probably noticed the trend toward providing bite-sized pieces of information that are more easily digested by your patients. In today’s world, where we can receive information in milliseconds literally at our fingertips, presenting your patients with large blocks of…

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Unintended Consequences of Life in the Internet Age

HealthCare Marketing Group is a team of individuals who are experts in their fields. This week, our Media Psychologist, Matthew McHolland, writes about the unintended consequences of living in the Internet Age. The Internet has become part of our anatomy in the 21st century. Americans spend hours online every day, and while research is taking…

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Top 5 Ways Virtual Reality Is Affecting Medicine

You’ve probably watched movies like The Matrix and Inception that feature the types of virtual reality that dreams (or nightmares) are made of. You’re also aware that virtual reality games are all the rage right now. Did you know, however, that virtual reality, shortened to VR, is also making a tremendous impact in the world…

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